Rogers Services, one of the country’s leading electrical service providers, will debut its new Technology Solutions service line in Dallas from March 17-20 at the 49th annual Store Planning, Equipment, Construction and Facilities Services (SPECS) Seminars. SPECS is the industry’s premier annual retail store development and facilities conference and exhibit.

The Technology Solutions service line will provide retailers with the most cost-effective solutions to maximize technology investments. Rogers Services Technology Solutions will optimize the electronics that drive business efficiency, including wireless communication systems, consumer digital signage, interactive kiosks and more.

“Retailers are always looking for competitive advantages, and today, technology is playing an increasing role in improving both the customer experience and the bottom line,” said Chris Rogers, president and CEO of Rogers Services. “From structured wiring and wireless technology to security and AV systems, Rogers Services looks forward to integrating these services into our lighting and electrical services, in order to increase our customers’ efficiency and experience. As we have seen our retail partners benefit greatly from these offerings, we could not have imagined a better place than SPECS to launch these services.”

SPECS has been exclusively produced by Chain Store Age magazine since 1965. This three-and-a-half-day event provides suppliers with the opportunity to meet with top retail store planning, construction, maintenance and engineering executives. For more information on SPECS, visit