When Starbucks purchased the San Francisco bakery shop, La Boulange in 2016, they decided to add a cooler for the new product line. Rogers was contracted by APEX Imaging to provide dedicated circuits to the new cases at 2600+ locations across the United States over the course of one year. Late last year Rogers was also contacted to install the new Pranzo self-service cases to allow Starbucks to add additional products and increase sales in 500+ locations.


The project consisted of providing power to multiple cooler and refrigerated display cases in the front and back of existing Starbucks restaurants. Rogers provided a project dedicated team to coordinate and obtain electrical permits for all locations, working with APEX on an overnight schedule to meet the client’s installation deadlines and complete installations of 2600+ locations in a year.┬áRogers installed the new Pranzo self service cases in 200 locations within a few months and is on track to be installing several hundred additional locations through June 2018.