In last week’s Friday Fuse, we looked at the relationship between in-store and online retail and why it’s so crucial to have a healthy balance of both. This week, we’re continuing our series, “Top Trends Retails Must Embrace in 2022,” with another in-store trend: one-stop-shopping.
While one-stop shopping isn’t necessarily a new idea (Walmart, Target, Amazon, Alibaba…), it’s clear that creating this type of shopping experience isn’t just an added bonus anymore; it’s a necessity for many retailers to go next-level.
Why? Because when a shopper walks through your doors or clicks on your website, they’re looking for a convenient experience. No one likes having to hit multiple stores when running errands, or opening a million tabs on their browser to get their shopping done. It’s exhausting, confusing, and stressful.
A recent study done by Publicis Sapient[i] looked at what it really took to create a single, seamless customer experience for future retailers, and they found that 39% of shoppers were more likely to buy from a marketplace that offered a wide selection of products.
Not sure how to get started on expanding your own product or service line? A well-planned partnership that is complimentary to your current products or services and aligns with your company mission could be the key. For example, this past year, so many people turned to mobile apps to manage parts of their healthcare journey at home. Pharmacy retailer Walgreen partnered with VillageMD[ii] to offer full-service doctor’s office visits across the US, offering in-person and telehealth care.
Another excellent example of one-stop-shopping can be found in Macy’s store-within-a-store. We know, this major North American brand is already a master at creating a seamless shopping experience for their customer, online and in person. But the one who benefits is the store “within” – Toys R Us! That’s right, our favorite toy paradise will be coming to more than 400 Macy’s stores in 2022[iii]. And a larger assortment of Toys R Us merchandise is already available on Macy’s website (just in time for the holiday season).
Not that Macy’s isn’t benefitting from this. Nata Divir, Macy’s chief merchandising officer, says the goal is that shoppers will visit Macy’s in search of toys and pick up a few other items such as apparel or makeup along the way.
We at Rogers are not new to this world. We’ve been working with major retailers for years, helping them remodel their stores to suit all kinds of new initiatives and needs. Check out some of the awesome work we’ve done in the past and reach out to find out how we can help you take your retail experience to the next level.